NLP & Business Development for Attorneys
Strengthen how attorneys communicate, influence outcomes, build relationships and generate business. Attorneys are trained in the law—but not in how to influence decisions, build trust quickly, navigate high-stakes conversations, and consistently generate business. Firms expect attorneys to contribute to growth, but rarely provide a structured system to do so. This offering provides that system, in two formats:
Option 1: Live Training for Firms
NLP (Neuro-Linguistic Programming) & Business Development Series
A structured 4-week program designed to develop how attorneys communicate, influence, build strategic relationships, increase visibility, and generate business.
Option 1: Live Training for Firms
- Influence & communication (NLP)
- Business development strategy and execution
Format
- 4-week series
- 90 minutes per session
- In-person or virtual
What Firms Can Expect
- Stronger communication and influence across attorneys
- Improved client relationships
- More consistent business development activity
- Increased visibility and market presence
- A more proactive, relationship-driven culture
Option 2: Downloadable Business Development Course
*(Does not include the NLP series).
The Business Relationship Playbook
A self-paced online course for attorneys who want to build business through authentic, strategic relationship development.
This course provides
- A clear framework for building a book of business
- Practical strategies for relationship-building
- Tools to increase visibility and positioning
- A structured approach to consistent business development
Designed For
- Individual attorneys
- Professionals building business independently
- Firms seeking scalable training options
How to Choose
For Firms
NLP & Business Development Series
Interactive, guided, and customized for your team.
For solo attorneys
Business Relationship Playbook
Flexible, self-paced, and immediately accessible.
A self-paced online course for attorneys who want to build business through authentic, strategic relationship development.
Common Questions
What is NLP?
Neuro-Linguistic Programming (NLP) connects how we think, how we communicate and the patterns of behavior that drive outcomes. In this series, attorneys learn how clients, opposing counsel and judges take in information, make decisions and prefer to be influenced.
How do lawyers use NLP?
To build rapport faster, explain a case so a client truly understands it, lower resistance with opposing counsel, and frame recommendations in the way each client is most likely to accept. The same advice can land very differently depending on how it is framed.
Is this negotiation training for lawyers?
Yes. The series builds influence and negotiation skills, and the final week ends with a full negotiation that uses every tool, scored by an observer.
What is the format?
Four weeks, 90 minutes a week, in person at your firm: a 60-minute NLP seminar followed by a 30-minute practice lab on real matters.
Who can attend?
Your whole team: attorneys, paralegals, law clerks and staff. Timothy Wan of Wan Law Group said: “Every single person in my office, whether receptionist, paralegal, law clerk or attorney, walked out of the room with valuable take-aways!”
Which firms have done the series?
Firms including Cullen and Dykman and Barry McTiernan & Moore. I’m an NLP practitioner and have presented to the Nassau County Bar Association.
How do we bring it to our firm?
Call (516) 308-7783 or email Team@MovingForwardStrategies.com to book a short call. Slots are limited.